Introduction
Birkenstock, the globally renowned footwear brand, partnered with Geek Pictures India to develop a series of product showcase videos and feature highlights for the launch of their new experiential store in Mumbai.
Crafted in both 2D and 3D formats, the centerpiece of this project was a dynamic 3D exploded-view animation that deconstructs the product, offering viewers a closer look at its engineered comfort and craftsmanship.
Overview
Projected onto a sculptural footbed wall made of hammered copper, the video was precisely aligned with the contours of the surface, demonstrating our design-driven approach to immersive retail storytelling.
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